Study: People Are Willing To Pay $300 For A Good Night’s Sleep

That's a good chunk of change

Photo by Kinga Cichewicz via Unsplash

The average American sleeps less than seven hours a night, with many reporting that they spend an average of 99 horrible nights a year. It makes sense then that people would be willing to pay significant amounts of money to get some rest.

This data, compiled by Mattress Firm, surveyed more than 3,000 people and was aiming to find the most significant sleep trends of 2018. The study discovered that half of Americans get six hours and 17 minutes of sleep, and they report around 106 nights of perfect sleep. However, most participants also reported 99 horrible nights, a number that amounts to 30 percent of their sleep year. Participants that slept with pets reported feeling more rested and those who slept on their backs also managed to find better quality of sleep than others.

“Bedtime routines and habits can make or break the quality of sleep you get each night, and how we sleep has a direct impact on how well we function every day,” says Sunni Goodman, Mattress Firm’s VP of Communications & Customer Experience. “If we’re not well-rested, we can’t perform our best.”

A study from SWNS Digital reports that the average American is so affected by poor sleep that they would be willing to pay $290 a night in order to find “perfect sleep.”

The importance of sleep is well documented, affecting your quality of life and your health. Bustle reports that poor sleep damages your lifestyle and adds on to your health care costs, easily exceeding $150,000.

“Poor sleep, studies show, contributes to decreased energy and work and athletic performance, as well as memory lapses, anxiety, irritability, depression, stress, mood swings, weight gain, marital strife, and a host of health problems,” says Wayne Caswell, Modern Health Talk’s founding editor.

Still, almost $300 a night? To sleep? Were only rich people surveyed?

Like what you see? Subscribe to our Editor's Choice Newsletter and get the best of The Fresh Toast, chosen by our Editor-In-Chief, delivered right to your inbox!
  • Privacy

    The Fresh Toast collects and stores submitted private information in accordance with our User Agreement.