Americans are expected to spend a record amount on Valentine’s Day this year despite a years-long decrease in the percentage of people celebrating the holiday, according to the annual survey released today by the National Retail Federation and Prosper Insights & Analytics.

“The vast majority of Valentine’s Day dollars are still spent on significant others, but there’s a big increase this year in consumers spreading the love to children, parents, friends, and coworkers,” NRF President and CEO Matthew Shay said.

“Those who are participating are spending more than ever and that could be the result of the strong economy. With employment and income growing, consumers appear to be expanding the scope of who qualifies for a card or a box of candy,” he added.

RELATED: Doing This One Thing Can Greatly Improve Your Sex Life

Another study from St. Louis University in Missouri found that cannabis could improve your love life. Researchers surveyed 133 women who consumed cannabis shortly before engaging in sexual activity. Of the women surveyed, 68% said that it made sex more pleasurable. From that same study, 62% of participants said that cannabis helps them achieve a more satisfying orgasm.

A different study from Stanford found that women who abstained from cannabis in the past year had sex on average 6.0 times during the previous four weeks, whereas that number was 7.1 for daily cannabis users. Among men, the corresponding figure was 5.6 for nonusers and 6.9 for daily users. That means regular cannabis users are having 20% more sex than abstainers.

This article originally appeared on Green Market Report. Read the full article here.